Maximize your customer experience
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Keep your customers in your business longer and increase your sales!
Improve your customer satisfaction
Differentiate yourself
Attract new customers
Increase your sales
Yomie is your partner to increase your sales. Creating the right atmosphere and experience is essential for customer satisfaction and loyalty. Our solutions will help you stand out and attract more customers.
Yomie is the ideal collaborative partner to grow your business. Creating the perfect atmosphere and experience plays a crucial role in increasing customer satisfaction and promoting customer loyalty.
By using Yomie's solutions, you can:
Improving your customer satisfaction
Creating an engaging and immersive environment, bringing together music and visual elements, will increase your customers' satisfaction. Satisfied customers are more likely to return and create positive word-of-mouth advertising.
Setting yourself apart
In a competitive market, it is essential to stand out from the competition. Yomie's customised solutions allow you to create a unique atmosphere and experience that sets your business apart.
Attracting new customers
An inviting and welcoming environment attracts new customers and arouses curiosity about what you have to offer. It encourages potential customers to explore and make purchases.
But, music in your business, company or organisation offers far more benefits than you might imagine...
More sales with background music
The invisible seducer
Discover the power of background music for your sales
Have you ever paid attention to the background music while shopping? Although you may not be aware of it, this music has a significant impact on shopping behaviour. But how do you choose the right music for your business?
We all know the feeling of walking into a shop with just the wrong music. It can make us restless, distracted, or even drive us away.
But what if we told you that the right background music might as well be your best salesperson?
That's right. Research shows that music is a powerful tool to influence customers' buying behaviour. The right tunes can boost sales, improve the customer experience, and even increase your employees' productivity.
How does music influence our buying behaviour?
Music affects us in different ways:
1.Pace:
Fast music can make customers move through your shop faster, while quiet music encourages them to stay longer.
2. Volume:
Music that is too loud can be distracting, while softer music creates a calming atmosphere.
3. Genre:
Music that suits your target audience and the atmosphere of your business can create a positive association and increase the desire to buy.
Scientific evidence
A well-known study by professors Areni and Kim illustrates the impact of music on buying behaviour. In a wine shop, customers were found to buy three times more expensive wine on average when classical music was played. This is because classical music is often associated with luxury, making customers willing to pay more.
(Charles S. Areni and David Kim, 1993: The influence of background music on shopping behaviour: Classical versus top-forty music in a wine store)
The language in music also made customers of a wine shop more "steered" towards certain products. On days with French music, more French than German wine was sold, and on days with German music, people went more for the German wine. (North, Hargreaves, and McKendrick, 1999)
Choosing the right music for your business
Choosing the perfect background music depends on several factors:
Target audience:
Who are your ideal customers? What is their age, interests, and music taste?
Atmosphere:
What atmosphere do you want to create in your business? Relaxing, energetic, luxurious, or something else?
Case type:
Different types of shops and businesses require different styles of music.
Pace & volume:
Choose quiet tunes and an appropriate volume to create a pleasant shopping experience.
Examples of effective background music
Shops:
Quiet music with a tempo that suits your target audience. For example, pop music for young people or classical music for a chic clothing shop.
Hospitality/Restaurants:
Depending on the type of restaurant, quiet jazz or classical music can create a romantic atmosphere, while upbeat pop music can raise the energy in a fast-food chain.
Music influences how we feel
In the hospitality industry, it creates atmosphere that makes your guests feel welcome, stay longer and spend more.
Numerous studies have shown that music has a significant impact on guest behaviour in a hospitality establishment. Statistics show that as many as 68% of guests are more likely to enter when they hear music that appeals to them. Once inside, the right music can make guests stay longer and spend more. According to statistics, 57% of customers would stay longer in the business. Resulting in additional sales.
It is important to understand that silence is interpreted by our brain as a signal to leave. Therefore, avoiding complete silence in a hospitality environment is essential.
But how do you decide which music is suitable for your business? It is essential to consider the type of business, the target audience and the desired atmosphere. It can be useful to gather feedback from customers and experiment with different genres of music to see which works best.
In addition, engaging Yomie's experienced music and image consultants can also be valuable in selecting the right music for your business.
